Problem
Outcome
The sauces Tim Pete developed while sailing were influenced by the ingredients and recipes of the various countries he visited. He shared his creations with his crew, who were delighted by the flavor. The sauces were so popular that they quickly became a staple of the ship's menu. As they sailed, the sauces developed a loyal following beyond the ship's crew.
Based on his love of sailing, the package design incorporates nautical elements and shows the different flavors through color. The logo is a stylized image of a helm as the sun and the moon. The result is an eye-catching design that pays homage to Tim Pete's international journey and his passion for sailing.
